Instagram is a photo-sharing app for iOS and Android devices. Users can take photos, apply various filters to them, and share them on the Instagram website, as well as other social networking sites such as Facebook, Twitter, Tumblr, and Flickr.
Since its launch in October 2010, Instagram has become one of the most popular social networking services with over 200 million active users as of September 2015.
How does Instagram work?
Created in 2010, Instagram is a social media platform that allows users to share photos and videos from their lives, with friends and followers. Although similar to other social media platforms, Instagram has some unique features:
First, Instagram is all about images and videos. Posts consist of either a single image or up to 10 seconds of video footage. This focus on visual content means that brands and businesses need to think carefully about the imagery they use in their posts.
Second, while other social media platforms are open to anyone who wants to create an account, Instagram is invite-only. This helps ensure that only credible people (and brands) are using the platform. As of September 2017, Instagram had 800 million active users per month.
Third, hashtags play a big role on Instagram. Users can add as many hashtags as they want to their posts, and these tags help categorize content and make it easier for others to find relevant posts. Tags can also be used by businesses as part of marketing campaigns. For example, Nike ran a successful campaign in which they asked customers to post photos of themselves wearing Nike gear using the hashtag #makeithappen.
What are the benefits of using Instagram for business?
As a business owner, you may be wondering if Instagram is worth your time. The answer? Absolutely! Here are four reasons why:
1. Increased brand awareness: With 500 million users and counting, Instagram is one of the most popular social media platforms out there. This means that by establishing a presence on the platform, you’ll be able to reach a large audience with your content.
2. Greater engagement: Not only does Instagram have a lot of users, but it also has high levels of engagement. In fact, studies have shown that brands that post once per day on average see 3X more follower growth than those who don’t post as often. So if you want to increase engagement with your followers, consider using Instagram as part of your marketing strategy.
3. Improved ROI: Because Instagram can help drive traffic and leads to your website, it can ultimately result in better ROI for your business. For example, one study found that businesses generated an average return of $6 for every $1 spent on advertising on Instagram. That’s pretty impressive!
How can I create a successful Instagram strategy for my business?
As a business, Instagram can be a powerful tool to reach new customers and grow your brand. Here are some tips for creating a successful Instagram strategy:
1) Know your goals
Before you start posting on Instagram, it’s important to know what you want to achieve from the platform. Do you want to increase brand awareness? Drive traffic to your website? Increase sales? Once you know your goals, you can tailor your content and strategy accordingly.
2) Post relevant contentInstagram is all about visuals, so make sure that the images and videos you post are relevant to your business. Take time to consider what type of content will resonate with your audience – whether that’s product shots, behind-the-scenes footage or customer stories.
3) Create a consistent aestheticOne of the best ways to build a strong following on Instagram is by creating a recognizable style for your account. This could mean using specific filters or editing tools, sticking To certain colours or fonts, or featuring specific types of imagery. Whatever approach works best for you, make sure that it’s consistent across all of your posts.
4) Use hashtags Hashtags are one of the most effective ways to reach new users on Instagram – research has shown that posts with at least one hashtag average 12 percent more engagement than those without any hashtags*. When choosing which hashtags to use,. Try to find ones that are relevant tot he topic ofyour post,, And avoid using too many – no more than 10 per post should be enough..
5} Engage with followersLike any social media platform,. It’s important tp engage with followers by respondingto questionsand comments as promptly as possible.. Not only does this showthatyou re paying attentionto them,. but it alsohelpsbuilda strongerrelationshipwith them..